- Create a simple compare/contrast chart: corporate entrepreneurship vs. intrapreneurship vs. corporate venturing (who leads it, where it happens, what success looks like).
- Practice applying the module to a real company: identify one innovation, the support system behind it, and one barrier that could have stopped it.
- Focus on “how it works” questions: culture + structure + leadership + incentives and how each one supports (or blocks) innovation.
Module Quiz 2
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Review the Module 2 concepts and be ready to apply them to a real company example.
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Pay attention to key definitions, frameworks, and examples highlighted in the module.
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Module 2 Study Guide
Take the Quiz
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Use this guide to review key concepts before you take the Module 2 quiz. Focus on how innovation happens inside established organizations and what helps or blocks intrapreneurs.
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- Corporate entrepreneurship is innovation and new-venture activity inside an established organization.
- Intrapreneurs champion ideas internally and must build support across people, budgets, and processes.
- Companies innovate through product/process improvements, new business models, and corporate venturing (internal or external).
- Innovation thrives when leadership support, resources, autonomy, and incentives align with a risk-tolerant culture.
- Common barriers include bureaucracy, short-term thinking, risk aversion, and “not invented here” resistance.
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- Corporate entrepreneurship supports innovation and growth within established organizations.
- Intrapreneurs drive new ideas from inside the company by spotting opportunities and building support.
- Be able to describe common barriers (bureaucracy, risk aversion) and ways to overcome them (culture, incentives, leadership support).
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- Explain what corporate entrepreneurship is and why established companies pursue it.
- Distinguish intrapreneurship, corporate venturing, and traditional management roles.
- Identify organizational conditions that support innovation (e.g., culture, leadership support, autonomy, resources, incentives).
- Recognize common barriers to corporate innovation (e.g., bureaucracy, risk aversion, short-term performance pressure).
- Describe how intrapreneurs move ideas forward through championing, coalition-building, and navigating internal politics.
- Apply Module 2 concepts to a real organization by diagnosing its innovation strengths and constraints.
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- Corporate entrepreneurship
- Intrapreneur
- Corporate venturing
- Entrepreneurial orientation (EO)
- Innovation culture
- Skunkworks (or internal venture team)
- Bureaucracy / organizational inertia
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- Can I explain the difference between corporate entrepreneurship, intrapreneurship, and corporate venturing?
- Can I name two barriers to innovation in large organizations and two ways leaders can reduce them?
- Can I describe how an intrapreneur builds support (people + resources) to move an idea from concept to launch?
Focus Terms:
Corporate EntrepreneurshipIntrapreneurCorporate VenturingInnovation CultureEntrepreneurial OrientationIncentivesBureaucracy